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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM • New Revenue From Existing
Customers: Are Awards Programs and Sponsorship Sales in Your Future?
If you’re looking for new ways to generate revenue from your
existing customer base, you won’t want to miss this session.
Our expert panel of publishers will give you the information you
need to start some of your own revenue-generating programs. Learn
how successful some of your peers have been with awards programs.
And how you can generate additional revenue by selling sponsorships
for your newsletters and audio conferences. How do you identify
potential sponsors and how do you determine what rate to charge?
What do you have to deliver to your sponsors and how can you keep
them coming back again and again. Our speakers will answer these
questions, and offer tips on what works and what doesn’t,
how to get a program started and some of the pitfalls to avoid.
Beverly Allen, Publisher,
Hardlines & LoveMyPlace.com
Diane Schwartz, Vice President & Group Publisher,
Media/PR Group of Access Intelligence
Fay Shapiro, Vice President, Group Publisher, Bulldog
Reporter
2:15 – 3:15 PM • Sell Information Products
Using 30-, 60-, and 90-Minute Seminars: How to Hire, Train and Manage
This Low-Risk Sales Activity
As we all know, direct mail isn’t working the way it used
to. For some publishers, it’s not working at all. So information
providers are coming up with creative ways of selling their products.
But where do you begin? What kind of program can you develop? And
can it actually make you money?
Murray Bradford of Bradford and Company has developed a successful
program using seminars to sell his products, and he’ll share
some of the secrets of his success — as well as pitfalls to
avoid. Here are just some of the things you’ll learn from
his presentation:
• How to select your target market.
• How to decide on your selling process.
• How to create the seminar content.
• How to hire the mini -seminar presenters.
• How to hire macro-seminar presenters.
• How to hire and pay the appointment setters.
• Training, the ongoing process — keeping it manageable.
• And, of course, how this translates to profits.
Murray Bradford, CPA,
Founder and Publisher, Bradford and Company
3:45 – 5:00 PM To Infinity and Beyond: Taking Your Audio Conferences
to New Heights
Now that you have a successful audio-conference program, what can
you do to keep it profitable? What can you do to not only sustain
the success you’ve achieved, but take it to the next level
with additional offerings, better speakers and increased registration.
Donald Rheem from RheemMedia, LLC, offers tips and techniques for
getting the most out of your speakers. One of the most important
things speakers can do is connect with audiences in a way that makes
a positive impression and increases the perceived value of your
conferences. Don will show you some valuable new techniques that
can help your speakers connect with and satisfy your listeners and
move them to higher levels of performance. You’ll find out
how to help your speakers:
• Be better organized
• Deliver exactly what the audience wants to hear
• Control the Q&A period
• Pre-analyze the audience
• …and more!
Scott Bradshaw is Vice President, Sales & Marketing at BeaconLive,
a company that provides teleconferencing services for hundreds of
Web and audio conferences every month. Scott has seen it all, and
will share with you what some of their clients have done to make
their conferences more profitable. This includes:
• Adding a Web component to your conference
• How to set up a continuing education program and offer
credits with every conference
• How to broaden your reach by targeting people outside
your own lists
• How to reduce the number of e-mails you send by segmenting
your lists
• How to set up your call for maximum effectiveness with
minimal expense
Scott Bradshaw, Vice President,
Sales & Marketing, BeaconLive
Donald Rheem, RheemMedia, LLC
Leslie Davidson, Marketing Consultant, Davidson
Direct (moderator)
Tuesday, June 3, 2008
10:15 – 11:15 AM • Conference and Convention
Planning: How to Save Thousands On Your Next Live Event
A successful conference or other live event can be good exposure
for your company—not to mention great for your bottom line.
But live events are expensive to produce and can be pretty risky
if you don’t know exactly what you’re doing.
Before you begin planning your next event—or even if you’ve
already started—don’t miss the chance to hear Ms. Glenn
Bowland, CMP, of Bowland Event Management, Event Pro-to-Go. With
more than 25 years of experience planning live events, she’s
an expert at ways you can dramatically reduce costs while still
producing fantastic events.
You’ll learn how to select the right venue for your event,
negotiate the best contract and control food and beverage and audiovisual
costs. You’ll also find out what to look for in a hotel contract,
including what’s negotiable and what isn’t. Plus who
you want to be negotiating with, how and what to compromise on to
get the best deal, and much more!
In addition to saving you money, Glenn will share strategies for
increasing revenue by getting attendees to spend even more with
you before, during and after the event.
Glenn Bowland, CMP, Bowland
Event Management
11:30 AM – 12:15 PM • Customer Surveys: How
to Get Information You Can Use By Asking the Right Questions
Information providers need to be information gatherers, too. The
more you know about your customers and the industries you serve,
the better able you’ll be to provide products and services
of value. And sometimes, the information you get can actually become
one of those valuable products of yours!
Jared Heyman, Founder and President of Infosurv will show you how
to develop great surveys that get you information you need and information
you can use. You’ll learn how to ask the right questions,
get higher response rates and what to do with the information once
you’ve got it. Here are just a few of the topics we’ll
cover in this session:
• How to cut costs and maximize response through solid
survey design
• The most effective ways to ask questions
• Learn how to double survey response rates
• Pros & cons of online vs. traditional surveys
• Data Analysis Techniques to Get More From Your Survey
Jared Heyman, Founder
& President, Infosurv, Inc.
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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