SIPA's 32nd Annual International Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel, Washington, DC

New Business Models Track
Breakout Sessions

Monday, June 2, 2008

10:30 – 11:45 AM • Gulp: 25% of My 2010 Revenues Are Not Even Conceived Products Yet!
The accelerating pace of change in specialty publishing is already head-spinning. Many of your new product high-growth contributors are concepts that have not even been considered yet. In order to keep up with this rapid change and not plunge into obscurity, you need to get some of these fresh business development ideas and publishing formats into a formal skunk works program at your organization. This is a high intensity brainstorming session where you will discover and share with your peers.

Do not attend this session if you are not willing to share and consider bold product development, and new business model concepts. Do attend this session if you are a publishing professional involved with, concerned with, passionate about or paranoid about finding the “next big idea.” This kick-off track session will leave you ready to go back to the office and look towards growth through new business models.
David Foster, President, Business Valuation Resources
RD Whitney, CEO, Caroo Media (a division of the Tarsus Group)

2:15 – 3:15 PM AM • Leveraging Your Media Asset With A Job Board
Niche publishing is all about bringing high value content to your readers. Employment ads are a fantastic way to add sticky content, and create a lucrative revenue stream from your communities. Hear from an expert presenting on this topic and highlighting specific case-study examples of how publishing organizations have monetized or expanded their existing content asset by adding employment Websites to their portfolio. Hear about private label technologies and partnerships that make this a no-brainer to try.
Tony Lee, Chief Alliance Officer and Executive Vice President, Adicio

3:45 – 5:00 PM • The Competitive Advantages of Social Networks and Collaborative Online Niche Communities
Social Networks sites such as LinkedIn, Facebook, My Space and others represent an opportunity for your specialty publishing company. As outlined in Don Tapscott’s Wikinomics and elsewhere, the rapidly developing trend of mass collaboration is changing the way publishing products are created and sustained. How do you monetize these new opportunities? What are the pitfalls to avoid? How can you protect your brand and your community when you give your reader the stage and your competitor visibility to your audience? When can you use these models to fend off competition? Hear from our panel of experts about how social networks are increasingly being used in business to help a specialty information business flourish.
Tim Bourgeois, President, PixelBridge
Robin Crumby, Managing Director, Melcrum Publishing Ltd.
Anthony Vlahos, CMO, ExecuNet
David Foster, President, Business Valuation Resources (moderator)

Tuesday, June 3, 2008

10:15 – 11:15 AM • Capitalizing On Your Assets: Building Profit-Generating Academies, Institutes & Other Profitable Training Programs
Do you realize that you’re sitting on a potential goldmine of opportunity? With an established membership base, the opportunity exists to build and market high-revenue, high-profit academies, institutes and other outreach training programs. Learn how to build these types of organizations, expand your member benefits and reap the financial rewards.
Wendy S. Enelow, CCM, MRW, JCTC, CPRW, President, Enelow Enterprises, Inc.

11:30 AM – 12:15 PM • Digital Magazine Revenue Generation: With Readership Finally Established, Smart Publishers Are Realizing Big Gains with This New Product
With longer engagement times and higher click-through rates than Websites, digital magazines offer savvy publishers a true third option for revenue. Learn how publishers are positioning this new third weapon of their revenue arsenal with the engagement of print and the cost benefits of digital.
Topics covered:
■ Which publishers are enjoying the most revenue from digital magazines
■ Digital magazine do’s and do not’s for revenue generation
■ How the digital magazine differs from your print product and your Website
■ Easy ways to “dabble in digital”
Marcus Grimm, Nxtbook Media

Back to Overview of Program

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