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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM • Pricing Strategies that
Work: How to Price Everything You Offer for Maximimum Sales
Are you maximizing sales with every product line you have? Traditional
newsletters, special reports, videos, audio conferences, webinars,
in-person live conferences – all products need your attention
for pricing strategy, so that you make the most money possible.
Here are some real-life success stories that will get you analyzing
your own products and how they are priced to achieve maximum results.
Riva Bennett, EPM Communications, Inc.
Denise Elliott, The Kiplinger Washington Editor
Dan Oswald, M. Lee Smith Publishers LLC
2:15 – 3:15 PM • Number One Source for New
Customers: How to Mine the Gold from Previous Customers
Customer acquisition costs have skyrocketed in recent years, so
why wouldn't you focus on marketing effectively the cheapest way?
And with list-acquisition costs comprising a large part of the marketing
effort, FREE prospects should be irresistible (yes, your own names
are FREE to you). Here are some tried-and-true ways to “mine
the gold” from your previous customer lists.
Cecilia Saad, Nutrition
Action Healthletter
Rebecca Clement, Soundview Executive Book Summaries
3:45 – 5:00 PM • Where Have All the Lists
Gone?
The prospect is the most important part of the direct-marketing
mix. With traditional sources for obtaining prospects shrinking
rapidly, how can specialized-information publishers find new sources
for prospects, make best use of what's already out there, and discover
new ways to make old sources work again? And hear the contrarian
view about how list sizes really aren’t shrinking!
Jim Gribble, Direct Marketing
Dynamics
Karen Lake, Lake Group Media
Stefanie Pont, Pont Media Direct
Tuesday, June 3, 2008
10:15 – 11:15 AM • Magical Words that Make
People Beg to Buy from You
Words – in print, on-line, spoken, even the "words"
of body language – are some of the most potent marketing materials
we all have. Use them correctly, and you'll profit (big time). Misuse
them, and you could perish. And the meanings of words can change.
So this session will keep you up-to-date on the hot-button words
that are working right now to induce people to act.
Mark Everett Johnson, Copywriter
11:30 AM – 12:15 PM • The Marketing Power
of Customer Profiling
When you nail down a very precise profile of your typical customer,
new ways to find like-minded people will almost come naturally.
In this session, you'll learn a lot of ways to personalize the customer
profiling process so that all your efforts benefit: new prospecting;
retention efforts; editorial direction; even customer service!
Bill Dugan, The Pohly Company
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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