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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM • Using The Web To Drive Renewable
Revenue
These days every publisher has a Website. But how well are they
leveraging the Web to attract and acquire new subscribers/members
— the kind of customers that will renew year after year —
the kind of customers this business was built on. This session will
focus on ways to spruce up your Website and landing pages right
away including: writing better product descriptions, benefits and
reasons to buy; showing the product in use; soliciting customer
testimonials; defining the customers’ problem and solving
it. You will learn practical tips to help you raise the number of
trials and orders generated from your site and your promotions.
Jim Cota, Rare Bird, Inc.
2:15 – 3:15 PM • Using Innovation & Creativity
to Drive More Online Business
Everyone wants to get noticed. What can you do to really stand out
on the Web and really drive not just traffic, but business to your
site? Our expert speaker has built his career on generating online
business for his customers. Learn directly from him what you can
do to get noticed, generate buzz, increase traffic and attract new
customers. This session will cover some basics of SEO and AdWords,
but will focus more on how you can use online innovation and creativity
to boost your business and your bottom line.
Marc Harty, StrategicTraffic.com
3:45 – 5:00 PM • How to Write E-Mail Marketing
Messages and Landing Pages That Rock
As a specialized-information publisher, you have products to sell
and an opt-in list of online subscribers to sell them to. Sending
e-mail marketing messages to your e-list with a link to product
landing pages is one of the most effective ways of increasing online
sales and revenues. In this program, you will discover how to write
compelling e-mail marketing messages and landing pages that increase
clicks, conversions, orders, and profits – without causing
your prospects to complain or unsubscribe.
WHAT YOU WILL LEARN:
• What works best in e-mail marketing today – long copy
or short copy?
• A “paint by the numbers” template for writing
landing pages that increase your online sales.
• Lift your click-through rates (CTR) with “online freemiums”
and “content sidebars.”
• Find the right balance between content and sales pitch in
your online marketing campaigns.
• 3 types of subject lines that can increase click-through
rates in your e-mail marketing campaigns.
• How to instantly establish credibility in your landing-page
copy and design.
• The 7 most important factors affecting conversion rates
in your landing pages.
• How to generate more orders by avoiding creativity in your
e-mail marketing.
• And more….
Bob Bly, Copywriter
Tuesday, June 3, 2008
10:15 – 11:15 AM • Sure-Fire Online Marketing
Tips For One-Off Sales: Webcasts, Audio Conferences & Reports
This is not a copywriting session! The speakers at this special
session have one thing in common: they are all making money off
selling Webcasts, audio conferences and/or reports. They have agreed
to share the secrets of their success from: when to start marketing;
what channels to use; how many times to reach out to customers;
e-mail subject line do’s and don’ts; the importance
of landing pages, copy that sells, pricing guidelines and more.
Nancy Cathey, Net Effect
Marketing
Kim MacPherson, Inbox Interactive
11:30 AM – 12:15 PM • Build Your E-mail Marketing
Program with “Microsites”
“Microsites” are one of the hottest new trends in Web
marketing. Increasingly, companies are relying on a series of Websites
designed to help them reach various target audiences. Find out how
you can build your own affordable microsites to increase your visibility
on the Web; improve your organic search results; drive more segmented
Web traffic; build your lists; and increase new trials and subscriptions.
Also find out how Microsites can provide an affordable alternative
to “wet testing” new products, gather valuable customer
feedback and more.
Don Nicholas, Mequoda Group
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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