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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM • Blogs and Beyond: Incorporating
New Media Content Into Your Offerings
As Web technology continues to expand, customers expect to have
more ways to interact with your experts as well as contribute their
own comments and points of view. This session will discuss blogs,
wikis, and other new technology organizations can use to increase
readership and keep existing customers coming back.
Glenn Demby, Bongarde Media
Co.
Robyn Greenspan, Editor-in-Chief, ExecuNet
2:15 – 3:15 PM • Editorial and Marketing: Working
Together to Attract and Keep Readers
The best marketing promotions are the result of the copywriters
and editors working together. This session will provide strategies
for achieving effective collaboration between the editorial and
marketing departments. Speaker(s) will provide case studies of team
approaches to improving renewal rates, collecting and using customer
testimonials, coming up with innovative marketing pieces, and more.
Don Johnston, Group Publisher,
AHC
John Novack, Group Publisher, HCPro
Cathy Wesler, Managing Editor, Oakstone Medical
Publishing
3:45 – 5:00 PM • Navigating the Web and Using
E-tools to Get Better Stories
The Web offers an array of resources to better research articles,
find sources, communicate with readers, and more. But it can be
a challenge to make your way through all the useless offerings to
find and use what you really need. Attend this session to learn
strategies for improving search results, using new technologies
and identifying and reaching out to sources and readers.
Lisa Getter, UCG
Tuesday, June 3, 2008
10:15 – 11:15 AM • Turning Editors Into Product
Developers
This session will offer attendees strategies for turning the editorial
staff’s market knowledge into ideas for saleable products.
Topics include ways to educate editorial staff on basic financial
principles, strategies for encouraging change from a purely editorial
mindset to a product development one and methods for encouraging
and collecting new-product ideas.
Scott Jacobs
11:30 AM – 12:15 PM • Copyright Law in the Electronic
Age
Safeguarding your content poses special challenges in the digital
age. Learn what steps you can take to protect your content, even
when it’s posted on the Web, and what to do if you think your
content is being pirated. In addition, Tom will discuss how to make
sure that you retain ownership of your content when dealing with
third-party distributors, aggregators and freelancers and how to
avoid common copyright problems posed by third-party posts.
Tom Curley, Levine Sullivan
Koch & Schulz
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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