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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM •Building Opt-In E-mail Lists
the Fierce Way
By blending traditional circulation
management with online audience
development, FierceMarkets has been
highly successful at building targeted, opt-in
e-mail lists for its portfolio of business-tobusiness
e-mail newsletters and affiliated
Websites, webinars and events. At
SIPA’s annual conference, FierceMarkets
Marketing Manager Devang Sheth will show
you how they built an e-mail-circulation
engine that helped lead to their recent
acquisition by Questex Media and “top
innovator” award by Media Business
Magazine.
Among the topics he will discuss are…
■ How to start your e-mail empire – where
to begin…
■ How to use search engine marketing to
build e-mail lists…
■ FREE strategies and sources to build
your lists and where to find them…
■ Success strategies for pay-per-click
advertising…
■ How to outsource your e-mail list
building…
■ Viral marketing and other ways to
leverage your current audience…
■ Tools and systems for managing e-mail –
what you need to know…
■ Bounces, delivery issues and attrition
and other obstacles to expect…
■ Why quality of e-mail subscriber matters
more than quantity…
■ And lots MORE
Don’t miss this if you want to leverage
e-mail lists for bigger profits!
Devang Sheth, FierceMarkets
2:15 – 3:15 PM • Can the Spam Filter: Techniques
for Improving Your E-mail Deliverability
Sending e-mails is easy. Getting them into the inbox is much more
difficult. From reputation to content to authentication, the road
to optimal deliverability is often hard to navigate. It requires
knowledge, responsiveness and a working partnership with your e-mail
service provider or IT department. In this breakout session, Real
Magnet CIO Mitch Eisen will walk you through several simple techniques
that can help you attain optimal deliverability and increase your
overall e-mail results.
Mitch Eisen, CIO, Real Magnet
3:45 – 5:00 PM • 42 Best Ideas in E-mail and
Web Marketing
Join a panel of marketers and publishing veterans who will share
their best advice, proven sources and latest techniques for maximizing
return on investment from their online marketing efforts. You’ll
take home a list of great ideas that you can test on your market
and start making money right away!
Barbara Bauer, FDC Reports
Bob Coleman, Coleman Publishing
Guy Crossley, M. Lee Smith Publishers
Susan Cunningham, Atlantic Information Services
Meg Hargreaves, Pike & Fischer
Melanie Matthews, Healthcare Intelligence Network
Tuesday, June 3, 2008
10:15 - 11:15 AM • Web 2.0 for Business: 10 Strategies for Online Profits, Even in Tough Economic Times
The Internet is on fire! Online retail sales will rise to more than $200 billion this year, users make more than 60 billion searches each month and the Google stock soared to more than $700!
Jay Berkowitz, CEO of Ten Golden Rules, will examine the 10 leading strategies for building traffic to a Website and explain the best practices for converting site visitors into leads and sales, including:
■ Top techniques for profiting in recessionary times
■ How to produce Websites that come up in Google searches
■ Newsletters — a powerful weapon for Internet marketing
■ How to generate positive return-on-investment with online advertising
■ What online business models are working, and not working, today
■ How to build ongoing relationships with the customers who visit a Website
■ How to capitalize on the 10 leading trends in online marketing today
Jay Berkowitz, Ten Golden Rules
11:30 AM - 12:15 PM • 12 New Marketing Trends for
the New Publishing Environment
To supercharge your response rate and generate maximum profitability,
it’s essential you’re up-to-date on new breakthrough
marketing strategies and tactics.
In this energetic, comprehensive session, marketing expert Craig
Huey shares his 12 critical marketing trends for the rapidly changing
publishing world, using real-world examples and strategies. These
include:
• The #1 email marketing mistake you should avoid
• The 7-point checklist for dramatically increasing paid
search results
• What never to do with your shopping cart—plus, 6
response boosting shopping cart
• strategies
• Cutting-edge tactics for boosting response rates with
integrated direct mail
• Why most homepages depress response — and what successful
publishers are now doing
• to combat this
• 3 common blunders in e-zine strategy — plus, ways
to make them valuable competitive
• tools
• 5 little-known secrets of viral marketing success
• Using video technology to increase your profits
You’ll take home valuable new ways to apply the latest direct
marketing breakthroughs to dramatically increase your sales and
profits.
Craig Huey, Creative Direct
Marketing Group
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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