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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel,
Washington, DC
Direct Marketing & Sales
Postage Considerations for Direct Mail
Kate Muth, Association for Postal
Commerce
Selling One-Shot Products with
Direct Mail
Judi Scott, UCG
Guerilla Lists
Todd Lebo, The Kiplinger Washington
Editors, Inc.
Telemarketing Best Practices
Henry Greene, Specialized Information
Publishers Association
E-mail & Web Marketing
Write Better Subject Lines!
Bob Bly, Copywriter
Great Ideas for Building Web Traffic
Darlene Francis, Business & Legal
Reports
Generating Paid Subs with E-mail
Marketing
David Schwartz, Niche Builders
Maximizing the Cost-Effectiveness
of Google AdWords & SEO
Tom Lynch, ePublishing
Retain & Upsell Your
Customers
Creating & Implementing a Multichannel
Renewal Program
Vicky Pickford, Bongarde Media Co.
Premiums, Pricing & Special Offers
in the Renewal Cycle
David R. Yale, Direct Marketer
Renewal Audits: Making Them Work
for You
David Rosen, Rock Hill Direct
Touchpoints: A Strategy to Increase
Loyalty and Renewals
Gwendolyn Echols-Jones, Inside
Mortgage Finance Publications, Inc.
Editorial
Incorporating Blogs into Print Content
(and Vice Versa)
John Wilcox, NIBM
How to Compete with Free, Quality
Content
John Novack, HCPro, Inc.
Working with Editors to Develop
an Authoritative Voice
Ken Beaulieu, The Pohly Company
Helping Editors Think Like Marketers
When It Comes to Their Products
Pat DiDomenico, NIBM
Business/Operations
Content Management Systems (CMS)
Dilemma
Andy McLaughlin, PaperClip
Communications
Organizing Your Team for Growth —
Centralized Services vs. Publishing
Groups
Brian McCallum, Business 21
Publishing, LLC
Partnering with Competitors
Jay Norman, Personnel Policy Service
What’s the Role of Newsletter Editors
in Developing Audio Conferences
and Ancillaries?
Rob Stuart, HCPro, Inc.
Expand Your Product Line
(Traditional Formats)
Great Line Extensions — Repurposing
Content Again, and Again
Melanie Matthews, Healthcare
Intelligence Network
Launching and Managing a Sponsorship
Sales Strategy
Bailey Sterrett, Atlantic Information
Services
Developing Affiliate Marketing
Programs
Kevin Sghia, ExecuNet, Inc.
Expand Your Product Line — Using CEU Credits to Sell More of What You Offer
Dean Celia, Oakstone Medical Publishing
New Business Models
Building Online Communities
Mike King, Lawrence Ragan
Communications, Inc.
Online Training/E-Learning
Lauren McLeod, HCPro, Inc.
Outsourcing Business Functions
Helmut Graf, VNR
Successful Blogging
Brad Forrister, M. Lee Smith Publishers LLC
Direct Marketing & Sales
How to Manage and Motivate
Sales People
Sheran Fernando, Publications
Management, LLC
Powerful Offers
Bob Bly, Copywriter
Testing: Copy/Format/Lists & More
David Lee, Tufts Media LLC
What’s Working with FFTs
Anthony DeRojas, Institutional
Investor News
E-mail & Web Marketing
Using Direct Mail to Drive Web Traffic
Don Nicholas, The Mequoda Group
Proven Strategies for Rapidly Building
Your E-mail Database
Bill Sinagra, HCPro, Inc.
Do’s and Don’ts of E-mail List Rental
Jay Schwedelson, Worldata
E-mail Deliverability
Kim MacPherson, Inbox Interactive
Retain & Upsell Your
Customers
Online Techniques & Tactics
to Help Improve Renewals
Michael Witt, E & E Publishing
Copy & Design: Renewal
Nitty-Gritty
John Gardiner, Healthy Directions
Maximizing Customer Contact
to Renew & Upsell
Robert Lerose, Copywriter
Upsell and Cross-sell Opportunities:
Making More Money from Your
Current Customers
Dan Oswald, M. Lee Smith
Publishers LLC
Editorial
Best Practices in Developing &
Marketing Audio Conferences
Deirdre Hackett, The Kiplinger
Washington Editors, Inc.
“Incentivizing” Editors to Come Up
with Audio Conferences and Other
One-Shot Product Ideas
Mike Feazel, Warren
Communications News
How to Write for the Web
Brad Forrister, M. Lee Smith
Publishers LLC
Working with Freelance Writers
Paul Levin, WPL Publishing Company
Business/Operations
E-mail Blasting: Keep It In-house
or Go Outside?
Steve Meyer, Business 21 Publishing, LLC
How to Create a “Great Place
to Work”
Jerry Donini, UCG
Web Content Giveaways: What to
Give Away and How Much?
Mike King, Lawrence Ragan
Communications, Inc.
How to Increase Your Business Valuation
Adam Gross, The Jordan, Edmiston
Group, Inc./JEGI Capital
Expand Your Product Line
(Traditional Formats)
Adding Sponsorships to Your Online
Conferences
Diane Schwartz, Access Intelligence
Safeguarding Your Bottom Line on
Events from Contracts to Canapes
(Really Focusing on Plugging the Leaky
Bucket)
Sharon Boothe, LexisNexis, Mealey’s
Selling Advertising into Your Products —
Do’s and Don’ts
Stephanie Eidelman, Inside ARM
New Technologies and Business-
Development Strategies to Accelerate
Your Site License and Group Sales
Heather Farley, Access Intelligence
New Business Models
How to Recognize and Maximize
Your Database/Directory Opportunity
Megan St. John, InfoCommerce Group
Advertising-based Sites/E-zines
Jason Nelson, FierceMarkets
3rd Party Contextual Advertising
(i.e., Google Adsense)
Mark Brooks, The Motley Fool
Syndicated Research
Brad Smith, Kennedy Information
Continue to the overview of the
June 1-3 conference
REGISTER
ONLINE NOW!
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